The question we hear most from CFOs and CIOs: how do we know if our AI investments are working? Traditional IT ROI frameworks capture only a fraction of AI value.
Three Horizons of AI Value
Horizon 1 (0–12 months): operational efficiency — processing time, error rates, headcount redeployment.
Horizon 2 (12–36 months): capability expansion — new products, markets, and experiences.
Horizon 3 (36+ months): strategic optionality — compounding competitive advantages from AI and data assets.
Common Mistakes
The most common mistake is measuring model accuracy rather than business outcomes. A highly accurate model in a low-value workflow creates less value than a good-enough model in a high-stakes decision process.